We tap into 3 key client needs

Looking for inspiration for future brand communication? Let yourself be surprised by a (possible co-creative) session with consumers and specialists as they assess the movers and shakers in the field of communications.
The results: a briefing compass with concrete do's and don'ts that fits the perceptions of your target group.

We organise special OUT & ABOUT projects to give our clients behind-the-scenes knowledge of their target group. These projects focus on connecting (or reconnecting) with the target group. OUT & ABOUT sessions give our clients unique insight into what makes their target group tick.

We guide the participants from start to finish, starting with a kick-off session in advance and ending with an interactive workshop in which the newly acquired insights are transformed into concrete strategies.

What do the consumers in your target group find important? What motivates them? What do they like, what do they dislike? What leaves them completely indifferent and what sets them afire?
On the street, in shops, at home, at the gym… MARE Research uncovers previously hidden emotions and motives to reintroduce you to your target group.

For additional information on our customised Client Panel solutions, please contact Daniella Sceats

A unique, worldwide network of 200 leading experts that delivers insights on demand to help brands innovate and grow. Sparks members base their approach to your question or issue based on their own individual professional discipline, e.g. industrial design, new media, sociology, marketing, advertising, fashion, technology, architecture and food. Selected and briefed based on your specific needs, Sparks members open doors to new growth opportunities for your organisation.

Contact our Sparks Officer, Pernille Jensen.

Always wanted to know what consumers in your target group think about first thing in the morning? Curious about how they prepare for their child’s first birthday or how they maintain their financial administration? Want to find out how they feel about brands and products?
Just asking this type of question does not always work, which is why we ask respondents to do some homework, to sit back, let their creative juices flow and create their very own (very revealing) Life & Brand Magazine.

Looking beyond obvious boundaries to learn and grow. What can an insurer learn from a bank? What can a chocolate manufacturer learn from an ice cream brand? What can a museum learn from a dance festival?
A peek over the fence into your neighbour’s industry can generate very valuable insights.
 

Cooking a meal with a member of your target group is an informal way to get to know your target group better, from a completely different perspective.
Break out of the lab-like setting of standard research and let consumers tell their own story.
 

We challenge you, to walk in your customer’s shoes.
Is there a gap between what you know and what you think you know about your target group? Find out with Consumer Shoes.
 

For additional information on our customised Accompanied Shopping solutions, please contact Daniella Sceats

A co-operative creation process lead by MARE Research. Depending on the phase of the project, insights and propositions are written, presented to the target group and refined in interim workshops.

For additional information on our customised solutions in this area, please contact Daniella Sceats

For additional information on our customised Positioning Model solutions, please contact Daniella Sceats

For additional information on our customised Positioning Model solutions, please contact Daniella Sceats

For additional information on our customised Positioning Model solutions, please contact Daniella Sceats

Classic research done the MARE Research way.
For additional information on our customised Singles, Groups & Duos solutions, please contact Daniella Sceats
 

In our Hybrid Pre-test, qualitative and quantitative research are linked in the pre-test phase to form a powerful new research instrument to give you extra certainty.
For additional information on our customised Hybrid Pre-test solutions, please contact Daniella Sceats
 

For additional information on our customised web-based solutions, please contact Daniella Sceats.

Respondents throw themselves into the stride to convince each other of the truth of their point of view, e.g. why they love or hate a given brand. The competitive element helps uncover hidden drivers and barriers.
The polarising nature of this tool delivers surprising insights.
 

A real fan of a given product or brand is invited to tell a group of non-users about that product or brand. As he discusses the product or brand, we observe the non-users to find out what does and does not trigger their interest.

For additional information on our customised Projectives solutions, please contact Daniella Sceats