Our vision of research

Our objective is to help our clients grow based on knowledge of their target groups. Qualitative research is a means to an end in that context. In some cases, it is just one of a range of tools that can be applied to achieve that objective. Consumers generally assess material based on their own, highly personal frame of reference. Usually, that is what it is all about, but not always. In certain cases, other tools are needed, like our unique Sparks network or our Out & About sessions with marketers.

Connectivity is all about placing insights into the appropriate context, i.e. the ‘umfeld’ of the target group, so that those insights can be practically translated into marketing activities.

MARE Research thinks in terms of custom solutions. Depending on the assignment, we apply a variety of different methods, always based on a fresh and thorough assessment of the unique challenges and opportunities faced by our clients.